When I was brought on to Apptio (a mid-size fintech company) as a copywriter, the challenge was to take all of the complex technical assets they had in their catalogue and turn it into short, digestible, yet interesting material for marketing purposes.

Over the course of two years, I helped transform Apptio’s marketing content from complicated to approachable, eventually managing all aspects of content produced.

The links below consist of some of the many short form content I created, from video scripts to social media posts to home page hero ads, where I worked across teams with Design, Web, and Digital to make these concepts come to life.