Copywriting for a start-up is an entirely different beast. Often times, resources are limited, forcing you to get creative and do more with less. The upside; however, is that there is so much room for ingenuity. Style guides haven’t been created yet and systems aren’t fully in place, leaving creatives with the space to roam.

Freedom Equity Finance, a secondary-lending auto finance company, consisted of a team that had already worked together on a previous start-up. This team was full of brilliant financial minds, but they didn’t have a writer to create promotional materials, something they desperately needed if they were going to attract investors.

Over the course of one year, I created their website copy, as well as all templated external communications for both clients and investors, alike. While most of the work I created for investors remains confidential, you can view the website below.