IBM
Since being acquired by IBM, I am now in the process of bringing my copywriting skills to this massive organization.
My first assignment with them was a co-branded announcement, detailing the achievement of the $4.6 billion acquisition.
ICYMI! Earlier today Rob Thomas, IBM Chief Commercial Officer, spoke with 'Squawk on the Street' about their intent to acquire Apptio. He specifically talks about how Apptio has “collected, in terms of data, $450B worth of IT spend, so we can go to any client and say we know how IT dollars are being spent, we can help benchmark where you sit, and that’s a game changer that Apptio has brought to this that was not available before they created this data set.”
Check out the full interview here